TOWIE stars Joey Essex and Lucy Mecklenburgh brought a touch of glam to Brockwell Lido in South London earlier when they paraded around the pool in their skimpy swimwear (quite seriously skimpy in Joey’s case).
But Joey and Lucy weren’t just there to take a dip in the water (although, predictably they did end up pushing each other into the pool) no, no the two were actually launching Joey’s new fragrance – with Surf.
He and the brand have teamed up to create a limited edition liquid detergent called Summer D’Reem (see what they did there?) which apparently evokes the scents of a summer hol, just like the one Joey recently went on Marbs (hence his glorious tan you see.)
While at the launch earlier we had a little chat with Joey and asked him about all manner of things (predominantly to do with TOWIE, admittedly) a video of which we will show you shortly.
Surf Summer D’reem liquid detergent will be available in ASDA stores from August 5th.
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